SpitsScoren

Developed by: Omnitrans International BV and Goudappel Coffeng BV
Client: De Verkeersonderneming
Country: The Netherlands
Agent: -
Project year: 2009-present

SpitsScoren is a project initiated by De Verkeersonderneming (a combination of the Port of Rotterdam, City of Rotterdam, Directorate General of Public Works and Water Management et al), designed to reward people to avoid a particular part of the A15 (highway at the south of Rotterdam) in the morning peak, which gets heavily congested.  Drivers are selected using license plate observation data and are invited to join the project, and those who choose to avoid the highway during the morning peak receive €5.

However, drivers need to see the benefits of taking this decision other than the modest financial incentive, and to help identify these, Omnitrans International developed the 'REISwijzer' web-application which predicts travel times for those taking part in the project giving both car and alternative public transport travel times.  

Car travel times are based on historical data. The participant enters the departure and arrival location, the date and time. This information is combined with historical data and completed with information about events, road works and other disturbances. Given this combination of data, the macroscopic dynamic traffic assignment model is used.

The participant is informed about the predicted travel time which includes a level of uncertainty. This results in very realistic travel times. The public transport travel times are based on actual public transport schedules.

The REISwijzer module is running on an Omnitrans International server which is maintained and always kept  running. At each travel time request, OmniTRANS collects the latest historical highway data, public transport time tables and known events in the area (supplied by external parties). The information is processed and presented to the user, who then makes their travel decision.

At this moment the project results in a 5% reduction on the A15. In the period between October 26 and November 20 around 2.000 drivers member of the SpitsScoren project made a 5% reduction in cars possible during the morning peak on the A15. This means around 530 cars per day are avoiding the A15 during morning peak and with this first number, the first goal already was achieved.

To find out more about the macroscopic dynamic traffic assignment model click on the following link:

 StreamLine